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At the first launch Star TV Plus was a channel based on english programs for United Kingdom, Australia and United States. After, the contract between Star TV Plus and Zee TV was over, the channel transformed itself to Hindi Channel.
At the same time strong competitors which were leading the audience (Sony Entertainment and ZeeTV). In 2000, Star TV created new soup programs driving to the success and popularity of the channel. These programs called Kyunky Saas Bhi Kabhi Bahu Thi, Kahani Gaar, Hoga and other soaps.

Star Plus channel programming
- Kyunki Saas Bhi Kabhi Bahu Thi
- Kasautii Zindagii Kay
- Kayamath
Star Plus channel details
- Launched:1992
- Owned by:News Corporation
- Country: India
- Website: starplus.in
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